scoreTec — AI is rewriting the rules of coaching

Why we exist

People don't fail for lack of data. They fail for lack of guidance.

More metrics, more dashboards, more wearables, and still, sustainable progress stays rare. Knowing how you score isn't the same as knowing where to go: that takes understanding your situation, a plan that sticks, and the guidance to follow through.

What we do

The essence of coaching, made accessible through AI, with human oversight.

We build digital tools that turn what great coaches see, hear, and know into something athletes and sports organisations can use directly.

Today An athlete self-reflection tool, an AI-augmented scouting tool, a computer-vision assessment for cognitive speed, and GPS-based load management.

Tomorrow One system to reach your goals in sports, fitness and health spanning training and movement, mindset, recovery and food amongst other domains, so guidance is always in one place instead of scattered across apps and specialists.

How it works

The guidance already exists. We're just building the way to reach everyone with it.

A compass tells you where you are. A companion tells you what to do about it. Today the companion exists for pro athletes with access to expert coaching. We bring that to everyone through highly personalized AI-Coaching with human oversight.

Compass

Runs on data: helps you keep track of progress, test yourself, record sessions, and balance load and recovery. Provided by existing sources, plus new ones we create ourselves, like Cognitive Speed and Load Management.

Companion

The guidance: what coaches see, hear, and know, made accessible. Whether it's an athlete reflecting on themselves, or a coach reflecting on a player, the pattern is the same. Live today in Athlete Mindset Assessment and smart+ AI.

The magic isn't either one alone. It's the combination.

How we win

It's personal, at scale

Change that lasts is personal. It doesn't come from a leaderboard or a chatbot script. But personal only matters if people can actually get it. That's the combination we built for.

Holistic, not Strava

Strava tracks one number against everyone else's. We look at the whole picture: training, mindset, recovery, built around you, not a leaderboard.

Safe, not ChatGPT

No black box. You see and control every step, with human oversight.

Accessible, not human-only coaching

Great guidance without the price tag of one-to-one coaching, AI does the heavy lifting, a human stays in the loop.

Built with coaches

An amplifier, not a replacement.

We don't yet know exactly where AI ends and the human begins, so we build alongside the best coaches, in real engagements, rather than handing everything to a model. That's also how we keep first-class coaching affordable, not just safe.

Coach? Build with us

Vision

Every athlete coached like a pro.

Mission

We build the qualitative intelligence layer that turns what great coaches see, hear, and know into guidance anyone can access.

Where we learn

Validated where the standards are highest.

We learn in elite sport, then bring it to the many.

Athlete Mindset Assessment Companion

With Swiss Ice Skating, we're building a self-reflection companion that helps athletes understand their mindset and motivations — creating a shared understanding between coach and coachee at scale.

With Jeff Kitura, Headcoach Speed Skating, Swiss Ice Skating
With François Willen, Sporting Director, Swiss Ice Skating
Learn more here

Game Intelligence Assessment Companion

With the Swiss Football Association, we're implementing a system that lets scouts record match observations by voice — turning that into automatic feedback for players and a formalised player profile according to their understanding and model of game intelligence.

With Dominik Ambühl, Swiss Football Association (SFV)

Cognitive Speed Assessment Compass

Measure your cognitive speed level with a computer-vision assessment, from pro athletes to people who want to stay sharp into older age.

With Thierry Barnerat, Senior Expert Goalkeeper, Analyst of Thibaut Courtois

Load Management Assessment Compass

Build with a pro-level athletic coach to scale injury-prevention and performance monitoring across a full squad. GPS data and automated note-taking turn raw numbers into clear indicators — giving athletes orientation, not just data.

With Manuel Fässler, High-Performance Coach and Founder, CooPerform

Club or Sports Federation? Learn more

The team